In 1956, Joseph T. “Joe the Barber” Ferreira (1904-1997) built “probably the only Dairy Queen franchise in America that served kale soup,” Amy Whorf McGuiggan wrote My Provincetown. It replaced the Wagon Wheels diner, run by Alfred “Fall River” Perry. The D.Q. was later owned by Elmer Silva, principal of Provincetown High School, who employed students like Yvonne Frazier, now a professional opera singer in Europe. It morphed into Silva’s Seafood Connection (whose spokesfish is seen here in the thumbnail image), run by Paul Silva and his brother, David Silva, a proprietor these days of the Red Inn, 15 Commercial Street. After turns as LiCata’s and the Beach Grill, it was razed by Victor DePoalo to make way for condos and Victor’s restaurant.
The Dairy Queen, as pictured in the 1987 Long Pointer, in the School Collection of the Provincetown History Preservation Project, Page 5606.
And what goes better with a frappe than a cigarette? This matchbook is from the collection of Salvador R. Vasques III. Note also that someone at the Match Corporation of America conflated Providence and Provincetown.
¶ Last updated on 10 November 2020.
175 Bradford Street Extension on the Town Map.
Also at 175 Bradford Street Extension:
• Wagon Wheels.
Thumbnail image: Photo, 1997, by Scott Bane.
• Joseph T. “Joe the Barber” Ferreira (1904-1997)
Find a Grave Memorial No. 53835414.